I build growth systems that compound.
I'm Rangeet Majumder, a performance-marketing strategist and founder of YARD. For nearly a decade I've helped brands turn ad spend into predictable revenue — through clean systems, sharp strategy and relentless testing.
How I think about growth
Four principles that show up in everything I build.
Economics first
Every decision ladders up to unit economics — MER, contribution and payback, not vanity metrics.
Clean systems
Accounts, tracking and automations built properly the first time: documented, scalable, maintainable.
Relentless testing
Creative and offers tested with discipline. The market decides — I just read it faster.
Honest reporting
You always know what's working, what isn't, and what I'm doing about it.
The path so far
Leading a team that runs full-funnel growth for brands across e-commerce, healthcare, hospitality and B2B.
Years in the accounts — Search, Shopping, Performance Max and Meta — building the instincts strategy now sits on.
Obsessed with making marketing measurable and self-running, from server-side tracking to AI-assisted ops.
Where I'm hands-on
The platforms and disciplines I work in every day.